How States Navigate the Shift from Medical to Adult-Use Cannabis
When a U.S. state moves from a solely medical cannabis market to legal adult recreational (or “adult-use”) markets, it is not merely flipping a regulatory switch.
Mainstreamed: Tracking Adult-Use Cannabis in the U.S. Since Legalization
Over the past decade, adult-use legalization has moved from a handful of pilot states to a new normal across much of the United States.
Shelf Appeal Meets Compliance: Inside the Evolution of Cannabis Branding
As more states moved from prohibition or medical-only frameworks to comprehensive adult-use programs—24 states plus D.C. as of June 26, 2025—the rules that govern how products look and how brands speak to customers have become both clearer and stricter.